Predictions From the C-Suite: What’s in Store for 2023?

VideoWeek asked nine ad tech execs what 2023 holds for video, TV and advertising, covering everything from AI to word games – and what this shifting ecosystem might look like in the year ahead.

Jenn Chen, President and CRO, Connatix

“The rise of generative AI and technologies like text-to-video will create a need for clearer regulations (and risk management tools) around content ownership and privacy.

The word game craze will continue strong into 2023 with more companies getting in on the trend and introducing new daily games that provide quick entertainment for a shorter attention span that utilise punchy, contextually relevant content.

As video advertising continues to evolve at a rapid pace all eyes are on CTV as we move into 2023. We expect to start seeing more contextual solutions specific to CTV to help advertisers reach niche audiences and maximise ad spend.”