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Navigating the New Video Normal-Publishers

The IAB Tech Lab has redefined video ad classifications—impacting how publishers monetize video. JWPC's Publisher Guide breaks down these changes and offers strategic insights to help you adapt with confidence.

What You’ll Learn:

  • The four new video ad placement types: Instream, Accompanying Content, Interstitial, and No Content / Standalone
  • The value that Accompanying Content brings to video monetization strategies
  • How JWPC's platform can help you maximize instream and accompanying content formats

DOWNLOAD THE GUIDE

Understand and adapt to the new spec with confidence. 
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Mariah Stein

Mariah Stein leads the brand & communications team at JWP Connatix, overseeing brand strategy, external communications, and events. A storyteller at heart, Mariah has over a decade of experience turning complex ideas into compelling narratives and launching award-winning PR and integrated marketing campaigns that move the needle for brands across advertising, media, technology, and entertainment.

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