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Advertising with Integrity: A Strategic Guide for Purpose-Driven Brands

Today’s consumers expect more from brands than just great products—they demand purpose, transparency, and alignment with their values. This 3-minute guide, developed with Adweek, shows advertisers how to uphold editorial integrity, build trust, and boost performance through smarter partnerships, contextual targeting, and privacy-first strategies. Featuring real-world success stories from brands like Mars and Citi, it’s a must-read for marketers committed to meaningful impact.

What You’ll Learn:

  • How to identify and vet high-integrity publisher partners
  • Best practices for contextual targeting and privacy-focused ad buying
  • How supply path optimization and AI tools improve transparency and efficiency


Get the Guide to Purpose-Driven Advertising

Learn how leading brands build trust, align with values, and drive results through integrity-led media strategies.
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Mariah Stein

Mariah Stein leads the brand & communications team at JWP Connatix, overseeing brand strategy, external communications, and events. A storyteller at heart, Mariah has over a decade of experience turning complex ideas into compelling narratives and launching award-winning PR and integrated marketing campaigns that move the needle for brands across advertising, media, technology, and entertainment.

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