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OTT Content Management

Easily organize, label, and present your content in a way that makes discovery simple and navigation intuitive—no matter the platform.

Organize
Organize shelves using playlists and recommendations from your content library for simple categorization.
Label
Label shelves to create custom landing pages per segment to improve content discovery.
Create

Make personalized collections like Favorites or Continue Watching to increase retention and return viewers.

Customize
Alter a shelf's appearance with custom parameters to highlight content and ensure views.
Navigate
Add menu items to enable access to EPG and content libraries to make navigation viewer friendly. 
Iterate
Use data-driven insights to test and adjust content strategies simply to increase performance.
OTT CONTENT MANAGEMENT

Streamline Content Layouts and Personalize the Viewing Experience

Organize and present your content in ways that boost discoverability, simplify navigation, and enhance viewer engagement across platforms.

Boost Engagement:

  • Add value for returning viewers with personalized shelves like “Continue Watching” or "Favorites."
  • Encourage repeat viewing and deeper content interaction with custom layouts.
  • Tailor landing pages by region, platform, or subscription to fit every audience.

Simplify Discovery: 

  • Engage viewers easily with a clear structure for content like movies, series, episodes.
  • Reduce viewer friction and user flow with organized content categories
  • Make premium content stand out with custom shelf appearances and visual cues 
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OTT CONTENT MANAGEMENT

Elevate the Experience

JWPC gives you the tools to create intuitive, personalized viewing experiences through structured content organization and flexible layout customization. By categorizing content with consistent schemas—like movies, series, or episodes—viewers can quickly find what they’re looking for, reducing friction and increasing engagement.

With personalized shelves, returning users can jump right back into where they left off, enhancing retention and session time.

Dynamic landing page layouts can be tailored by audience segment, enabling you to A/B test and optimize your content display based on device, subscription tier, geography, or even partner brand.

Custom parameters allow you to further define how premium content appears—helping key titles stand out, reinforcing brand identity, and driving more value from high-priority assets. Whether you're building for mobile, CTV, or web, JWPC ensures that every viewer gets a tailored experience that feels purposeful and relevant.