<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=3051357468442033&amp;ev=PageView&amp;noscript=1">
Skip to content
Close
SEARCH
Contact Us
Contact Us
background-light-002
Discover how media brands manage and deliver video at scale—streamline workflows, secure streaming, and drive performance across every screen. Video Management & Delivery Solution →
Media & Content Management

Easily manage and organize your video library with a scalable solution built for streamlined control and delivery.
VOD & Live Delivery

Deliver high-quality live and on-demand video to every device—maximizing reach and reliability.
Security & Access

Protect every stage of video delivery with secure encryption and authenticated distribution.

Video Analytics

Unlock powerful video and ad insights with analytics that drive smarter content, targeting, and engagement.
Viewer Experience

Engage your audience with the leading web player and video intelligence that drives conversion.
Services & Support

Video tech is complex. Get expert support to deliver seamless, high-performing video at every stage.

background-vibrant-004
REPORT
The Total Economic Impact™ of JWPC Broadcasters
SportsNet New York (SNY), one of the leading U.S. sports broadcasters, grew ad impressions by 190% and achieved a 135% ROI—generating $1.76M in net value—within the first year of using JWPC.
background-light-002
Maximize video revenue with JWPC’s monetization tools. Deliver ads with SSAI & CSAI, track insights, and unlock premium ad formats across every screen. Video Monetization Platform →
Ad Delivery

Seamlessly integrate with top demand sources, deliver highly targeted ads, and maximize revenue without compromising viewer experience—turning every impression into profit.
Data Intelligence Suite

Ensure addressability, increased fill rates and CPMs, and better content/ad alignment with customizable advertising experiences and contextual, predictive, or audience targeting.

Dynamic Strategy Rules

A flexible dashboard to automate video strategy, boost monetization, and increase viewer retention.

background-light-002
Deliver CTV and OTT ads with smart targeting, premium inventory, and measurable outcomes across every screen. Video Advertising Platform →
Video & Data Intelligence

JWP Connatix gives you more than access to video inventory—we deliver the full ecosystem. From player to exchange, data to outcomes, we own the experience so you can own the results.
Advertising Packages
Drive better performance by aligning your message with the right audiences, on every screen. Explore how JWP Connatix’s standard ad packages deliver measurable results.
Programmatic Partnerships
Whether you need always-on scale, event-specific curation, or guaranteed delivery, we'll match the buying model to your goals — and activate through your DSP of choice. 
Deep Contextual
The most intuitive and advanced contextual solution built specifically for smarter, brand-safe video advertising—driving relevance, engagement, and results without relying on user data.
background-light-002
Explore the Resource Hub for expert guides, webinars, case studies, and documentation designed to help you drive video performance, engagement, and revenue.
Blog

Expert insights on the evolving world of digital video.
Case Studies
Real-world success stories from leading JWPC customers and partners.
Guides
In-depth guides & research reports to help you succeed with video.
News Room
Latest company news, product updates, and media coverage from JWPC experts.
Webinars
Live and on-demand webinars on video strategy and solutions.
Support
JWPC's Support Portal: AI Assistance, Documentation, and Ticketing.
background-vibrant-004
IN THE NEWS
AdExchanger Exclusive: Ad Tech OG John Nardone Is The New CEO Of JWP Connatix
Get to know JWP Connatix's new CEO and his plans for the company moving forward.
Read more in the JWPC News Room
background-light-002
About
Discover how JWP Connatix empowers publishers with cutting-edge video technology and monetization solutions built for scale and performance.
Careers
Join the JWP Connatix team and help shape the future of video technology, innovation, and media monetization.
Partners
Explore JWP Connatix’s trusted network of video streaming partners powering premium content delivery, monetization, and global distribution.
Events
Stay up to date with JWP Connatix events, including industry conferences, webinars, and exclusive partner experiences around the world.
background-light-002
JW Player
Connatix
InPlayer
background-vibrant-005

Martina Georgievska

avatar
Martina Georgievska is a Content Marketing Specialist at JWP Connatix with 5 years of content writing experience. She creates thought leadership and educational content focused on video technology, monetization, and digital publishing.

Blog Post by Martina Georgievska

Martina GeorgievskaJune 2, 20254 min read

How to Earn More With Instream Ads: JWP Connatix's Guide to Success

Instream video ads are a powerful way for publishers and content creators to monetize ...
Start Reading
Martina GeorgievskaJune 2, 20253 min read

How to Improve Video Ad Viewability: A Comprehensive Guide

Why Video Ad Viewability Matters Video ad viewability refers to whether an ad is seen by ...
Start Reading
Martina GeorgievskaJune 2, 20256 min read

What Is CTV Advertising and Why You Should Consider It

Connected TV (CTV) is slowly taking over the advertising industry, offering brands a way ...
Start Reading
Martina GeorgievskaJune 2, 202510 min read

The Future of Broadcasting: A Complete Guide for 2025

Once dominated by traditional television channels and cable networks, broadcasting is now ...
Start Reading
Martina GeorgievskaJune 2, 20256 min read

What Is an Ad Exchange and How Does It Work?

For publishers or broadcasters looking to maximize their revenue, an ad exchange can be a ...
Start Reading
Martina GeorgievskaJune 2, 20258 min read

Creating Video Ads for Higher ROI

If you’re in the advertising space, you know video ads are the most effective way to grab ...
Start Reading
Martina GeorgievskaJune 2, 20253 min read

How AI Can Drive User Engagement and Retention in OTT Streaming

With many OTT services competing for viewers’ attention, retaining subscribers requires a ...
Start Reading
Martina GeorgievskaJune 2, 20254 min read

What Is CPM and Why Is It Important for Video Advertisers?

Video ads dominate the ad space by sparking meaningful conversations and driving ...
Start Reading
Martina GeorgievskaJune 2, 20255 min read

A Publisher's Guide to Increasing the Ad Fill Rate

One of the most pressing challenges for publishers and content creators is maximizing ...
Start Reading
Martina GeorgievskaFebruary 28, 202419 min read

The Ultimate Guide to Video Aspect Ratios

The Ultimate Guide to Video Aspect Ratios When watching old movies, have you ever ...
Start Reading
Martina GeorgievskaFebruary 6, 20247 min read

Video Metadata Starter Kit: What You Need to Know

When it comes to video files, there’s more to the content than meets the eye. Behind the ...
Start Reading