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Kennedy Crump

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Kennedy is a seasoned communications professional with over 6 years of PR, marketing and events experience. As the Senior Manager of PR & Events at JWP Connatix (formerly Connatix), she oversees event execution, content, and communications strategies to elevate JWP Connatix as a leader in digital video.

Blog Post by Kennedy Crump

Kennedy CrumpMay 2, 20245 min read

Q+A with Jenn Chen and Jesse Fisher: Road to Interoperability

Google has decided to hit the snooze button (again) on axing third-party cookies, pushing ...
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Kennedy CrumpNovember 30, 20234 min read

Year in Context: Dive Into Top Contextual Insights of the Year

Finding privacy-first solutions that will stand the test of time took top priority this ...
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Kennedy CrumpNovember 16, 20233 min read

Consumers Will Trade Time and Data for Desired Content

Today’s consumers are advertising savvy; they understand the importance of advertising, ...
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Kennedy CrumpOctober 19, 20233 min read

Why Advertisers Should Invest in Quality Journalism

Looking to invest in news? Here's what advertisers need to know: The traditional news ...
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Kennedy CrumpOctober 12, 20233 min read

The Data Privacy Conundrum: What Do Consumers Actually Care About?

The ad industry has been grappling with the topic of data privacy for years, especially ...
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Kennedy CrumpSeptember 28, 20232 min read

Consumers Are in Control: What Content Do They Actually Want to Watch?

As video continues its reign as one of the top forms of advertising, the plethora of ...
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Kennedy CrumpMay 11, 20235 min read

Prioritizing Demand Path Optimization

The programmatic landscape is often seen as complicated and lacking transparency. This ...
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Kennedy CrumpMay 5, 20234 min read

As Advertisers Struggle to Reach iOS Users, Deep Contextual Can Help

The digital advertising ecosystem is continuously working to make sense of ever-changing ...
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Kennedy CrumpApril 13, 20234 min read

Moving the Industry Forward: How the Latest IAB In-Stream vs. Outstream Update Impacts Publishers and Advertisers Alike

In August of 2022 the IAB Tech Lab introduced updates to its Ad Formats Guidelines for ...
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Kennedy CrumpSeptember 29, 20222 min read

Three Ways Brands Can Advertise with Integrity

As integrity remains a key component of successful advertising, as well as ...
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Kennedy CrumpAugust 31, 20222 min read

Three Steps Brands Can Take to Support Editorial Integrity

Editorial integrity shouldn’t be optional, but a requirement for successful brand and ...
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