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Francesco Montesanto served as Manager of Content & SEO at JW Player, where he led content strategy and optimization efforts to enhance the company's online presence. He authored insightful articles on topics such as Server-Side Ad Insertion and video ad monetization, contributing to industry discussions and thought leadership.
Blog Post by Francesco Montesanto
Francesco MontesantoJune 5, 20254 min read
Should You Build Your Own OTT App or Outsource It?
Spoiler alert: You should probably outsource it to a company that pioneered how people ...
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Francesco MontesantoJune 5, 20254 min read
Understanding Your Audience & Monetizing Your Fan Base in 2024
When COVID shut down the global sports world in its entirety for a few months in 2020, it ...
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Francesco MontesantoJune 4, 20254 min read
Why Choosing the Right Video Ad Marketplace is More Important than Ever in 2024
Subscription fatigue is very much still real and there’s more than enough data to ...
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Francesco MontesantoJune 3, 20254 min read
Why SSAI is the Best Advertising Approach to Live Streaming
As the world transitions from linear broadcasting to connected TV streaming, video ...
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Francesco MontesantoJune 3, 20253 min read
Why Regional Sports Networks (RSN) Need to Prioritize Live Streaming Now
Linear TV isn’t dead, but it is dying a slow death.
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Francesco MontesantoJune 2, 20255 min read
How Publishers Can Increase Ad Inventory and Maximize Ad Revenue
Video publishers typically need to confront a binary set of options when it comes to ...
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Francesco MontesantoJune 2, 20253 min read
The Total Economic Impact™ of JWP for Broadcasters: A Monetization Story
Not a day passes where broadcasters aren’t scrambling to adapt to the rapidly changing ...
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