Chris Maccaro

Chris Maccaro is a growth-oriented executive and proven leader in advertising technology, with a track record of transforming and scaling businesses at the intersection of media, data, and software. Most recently, he served as CEO of Beachfront Media, where he led the company’s evolution into a modern, programmatic video platform for connected TV—culminating in a successful strategic exit in 2024.

Over the past two decades, Chris has held senior leadership roles across sales, operations, and general management, consistently driving meaningful revenue expansion, product innovation, and organizational change. He brings deep expertise in programmatic advertising, advanced TV, and go-to-market strategy, with a reputation for aligning vision with execution and building high-performing, mission-driven teams.

Chris thrives in dynamic environments where strategy and speed matter. He is particularly passionate about businesses that leverage differentiated data, workflow efficiencies, or AI to reshape legacy ecosystems.

On a personal level, Chris is a natural problem solver and operator who combines analytical rigor with a strong sense of purpose and values. He leads with a restorative mindset—energized by complexity, driven to improve systems, and grounded in a commitment to long-term relationships, responsibility, and future-focused leadership.