Case Studies

How Remitly Leveraged Language Targeting to Reach Their Target Audience

Written by Yarayah St. Phard | May 28, 2025

Overview

Remitly was looking to increase sign-ups and brand awareness within the Hispanic community for their online banking services.

The Results


JWP Connatix deployed Spanish language targeting across an expansive site list to reach
Hispanic audiences and drive sign-ups. At the end of the campaign, JWP Connatix
outperformed all other partners, delivering a 66% lower cost per sign up and surpassing
campaign viewability goals.
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