General Motors partnered with JWP Connatix to reach consumers in select local markets and convert those watching content around competitive automotive brands.
The Results
Tapping into JWP Connatix's extensive local news network and Deep Contextual solution, GM ads were targeted against publisher video content featuring competitive brands on desktop & mobile.
GM saw high video performance against the JWP Connatix's contextual conquesting tactic, indicating that relevant environments drove better audience engagement.