Overview
FanGraphs, a site providing baseball analytics, stats, and insights for the MLB league, was looking to boost revenue and CPMs onsite by adding video content. With limited resources and video experience, they needed a partner to help develop an instream video strategy.
JWP Connatix’s in-house support team worked with FanGraphs to optimize performance and integrate additional demand partners, leveraging our built-in ad server & exchange with connections to Amazon TAM and Prebid.js.