Even a large global news conglomerate like Axel Springer can have trouble monetizing video on its own.
Although Axel Springer was selling through programmatic and direct, “we had a lot of under-monetized inventory,” said Mathias Sanchez, SVP of global strategic partnerships and advertising.
On Tuesday, Axel Springer announced a multiyear partnership with video technology company Connatix to create new contextual video ad inventory on certain sites in Axel Springer’s portfolio.