The JWP Connatix Guide to Contextual Targeting: Powering the Cookieless Future

In a privacy focused world, advertisers and publishers are turning to contextual targeting to deliver relevant, privacy-first ad experiences. This comprehensive guide from Connatix explains how contextual targeting works, why it's a popular targeting method, and how AI is fueling smarter video advertising. Whether you're exploring first-party data strategies or looking to optimize ad placements with contextual precision, this guide provides the foundation for scalable success—with or without cookies.

What You’ll Learn:

• What makes contextual targeting more effective—and ethical—than behavioral tracking
• How AI-powered tools like NLP and computer vision enhance ad relevance
• The key benefits for publishers, brands, and consumers in a privacy-first future