Guides

Navigating the New Video Normal-Publishers

Written by Mariah Stein | May 20, 2025

The IAB Tech Lab has redefined video ad classifications—impacting how publishers monetize video. JWPC's Publisher Guide breaks down these changes and offers strategic insights to help you adapt with confidence.

What You’ll Learn:

  • The four new video ad placement types: Instream, Accompanying Content, Interstitial, and No Content / Standalone
  • The value that Accompanying Content brings to video monetization strategies
  • How JWPC's platform can help you maximize instream and accompanying content formats