Disruptive Dynamics: How Gen Z Is Redefining Content Consumption

Gen Z is reshaping the editorial playbook with new expectations for immersive, multi-format content. This insights-packed whitepaper from Connatix reveals how over 1,000 U.S. consumers are interacting with digital media—and what it takes to capture Gen Z’s attention. From the rise of video summaries and podcast tie-ins to vertical optimization and social interactivity, this report is your blueprint for building next-gen content experiences that engage and convert.

What You’ll Learn:

• Why Gen Z demands “more of everything”—video, audio, interactivity, and relevance
• What formats and features drive loyalty, from story extensions to mobile-optimized video
• How publishers can future-proof their strategy across devices and emerging channels