AI & Creative Content: Debunking Myths and Unlocking Potential

Is AI the enemy of creativity—or its greatest ally? This practical guide from JWP Connatix and Adweek cuts through the hype, tackling common myths and showcasing real-world examples of how AI is empowering content teams. From automating metadata and optimizing ad placements to supporting editorial decisions and scaling video content, AI is helping publishers do more with less. Whether you're curious or skeptical, this is your essential starting point.

What You’ll Learn:

• Why AI complements human creativity and won’t replace content teams
• How publishers are using AI to automate, translate, tag, and distribute content at scale
• Key use cases in video production, including contextual ad targeting and synthetic video