AdMetricsPro (AMP), an advertising network creating programmatic solutions for publishers was working with a competitor and switched to JWP Connatix to increase scale and grow their revenue.
The Results
After migration, AdMetricsPro (AMP) leveraged tailored solutions within the JWP Connatix ad server, such as Prebid.js, smart server bidding & Amazon TAM to increase revenue.
AMP doubled performance and was able to grow their video strategy across 100+ sites in less than six months.