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The New Playbook: Engaging the Modern Female Sports Fan

Written by JWP Connatix | May 8, 2025

Women’s sports are evolving, and the opportunity to tap into this expanding market has never been greater.

With revenue projected to exceed $1 billion—an incredible 300% growth since 2021—understanding how to engage modern female fans is key to staying ahead in this booming industry.

  • The shift in how female fans engage with sports and media
  • Proven strategies for creating multi-platform content that resonates
  • Expert insights on leveraging social media and streaming to reach fans
  • Ways to incorporate fantasy sports and interactive experiences into your coverage
  • Revenue-driving approaches for tapping into the growing market of women’s sports