Indisputable Results Prove JWPC Solutions Help Publishers Grow Revenue
When examining the total economic impact (TEI) of JW Player with 5 different publishers, it became abundantly clear that video publishers who rely on JW Player would see substantial returns on their investment.
How?
- They did it with improved player and advertising technology, which lead to increased ad revenue.
- On top of that, JW Player’s content recommendations drove incremental video views and earnings.
- Bundle all of that with JW Player’s technical deployment, day-to-day management and solution infrastructure cost avoidance.
- Put all that together and you get a Net Revenue Improvement of $5.21 and a Total Cost Avoidance of +$0.91.
The end result for these 5 publishers, who struggled to increase views and overcome technological challenges with their previous video solutions, was an average ROI of 482% and a payback period of less than one month.
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