Beyond Cookies: How Connatix is Using AI to Revolutionize Advertising

Personalized ads that respect privacy? It sounds like a contradiction, but Generative AI is making it a reality. In an interview with Dor Leitman, CTO of Connatix, it is discussed how AI is making an impact, from creating hyper-targeted ads to automating tedious tasks.

The world of video advertising is undergoing a big transformation thanks to Generative AI. As AI capabilities continue to develop, we can expect even more exciting advancements. However, with the sunsetting of third-party cookies, a major tool for user tracking and ad targeting is fading away. This shift places data privacy at the forefront, forcing the industry to find new ways to personalize the advertising experience.

A study by Epsilon found that 80% of consumers are more likely to do business with a company that offers personalized experiences. But how can we achieve this personalization without compromising user privacy? This is a key question facing the industry today.

From content creation to targeting and measurement, here's a breakdown of some key areas of transformation fueled by AI:

• Increased Personalization: AI can analyze vast amounts of user data to understand individual preferences. This allows for the creation of targeted video ads that resonate more with viewers, leading to higher engagement and click-through rates.
• Automated Content Creation and Editing: AI can automate tasks like generating video thumbnails, editing footage, and even creating basic video ads from scratch. This frees up human creativity for higher-level strategic thinking while reducing production costs and time.
• Real-time Optimization: AI can analyze ad performance data in real-time, allowing for adjustments to be made on the fly. This ensures that video ads reach the right audience at the right time, maximizing campaign effectiveness.
• Improved Targeting and Measurement: AI can accurately analyze user behavior and demographics, enabling highly targeted video ad campaigns. Additionally, AI can track and measure the success of video ads more precisely, providing valuable insights for future campaigns.

AI platforms are revolutionizing video advertising by making it more personalized, efficient, and measurable. However, the industry must grapple with the complexities of data privacy in a post-cookie landscape.

At the forefront of this change is Connatix, a leader in video technology for publishers and advertisers. They are leveraging AI to create innovative solutions that respect user privacy while delivering impactful advertising for publishers and brands. Their commitment to innovation is driven in large part by their Chief Technology Officer, Dor Leitman.

In this interview, Dor shares his background and vision for Connatix's future.