Sports has long been considered the final frontier sustaining paid cable television, particularly in the U.S; however the landscape is shifting
In the not-so-distant past, sports fans turned to their TVs for a one-size-fits-all experience: games aired on regional networks, and everyone relied on the same broadcasters for coverage.
Today, that model is unraveling. Consumers are increasingly cutting the cord in favor of Connected TV (CTV) and streaming services, leading to rapid shifts in advertising spend and new direct-to-consumer subscription and pay-per-view offerings.
Direct-to-consumer (DTC) streaming is emerging as a vital strategy for sports organizations to engage audiences, monetize content, and expand their reach. For many organizations and brands, this shift isn’t just an opportunity to engage this new type of sports fan—it’s a necessity.