Women’s sports are reshaping the media landscape, breaking long-standing stereotypes and setting new benchmarks for engagement, viewership, and revenue.
For the first time, women’s elite sports are projected to generate over US$1 billion in annual revenue – a staggering 300 per cent increase since 2021. Fans are showing up in record numbers, from ticket sales to streaming viewership, and advertisers are taking notice.
At the same time, the way women consume sports is evolving. Younger female fans, in particular, want more than just the game – they crave deeper connections with athletes through behind-the-scenes content, exclusive interviews, and interactive experiences. Unlike traditional broadcast consumers, these fans are turning to social media and streaming platforms for a more flexible, engaging, and personalised way to follow their favorite teams and players.
As the media ecosystem navigates this shift, it’s time to rethink how they engage these audiences and create content that resonates. From custom highlight reels to in-depth athlete profiles, personalised apps, fantasy sports, and sports betting integrations, the opportunities to connect with this growing fanbase are limitless.
In our upcoming webinar, JWP Connatix is bringing together some of the brightest minds in sports to explore how media, brands, and platforms can harness this momentum to drive engagement and revenue in the new era of women’s sports. Here, the panelists share their insights to give you a sneak peek at what’s to come.