Advertising was a normal part of watching television until the early 2010s, when digital video recorders (DVRs) and early ad-free streaming platforms began to change viewer expectations.
But nearly two decades on, the pendulum is swinging back. Early streamers like Amazon Prime and Netflix — which famously said it would never run ads — are not only running ads but recently doubled ad load and announced massive ad-business growth, respectively.
Publishers and broadcasters are facing increased pressure to balance user experience with profitability, but there isn’t a one-size-fits-all approach to guarantee success. The key to diversifying revenue streams is having a deep understanding of your audience and shifting toward hybrid monetization strategies that cater to their needs and yours.
Read more from Anthony Gonsalves, SVP of Global Business Development at JWP Connatix, in The Current.