In my conversation with Jennifer Q. Chen, President and Chief Revenue Officer at Connatix, we explore her path in the ad tech industry, examine what Connatix’s recent merger with JWP (JW Player) means for the video and technology space, and discuss key topics such as adtech fundamentals, and more.
Takeaways
- The merger of Connatix and JW Player is a significant development in the ad tech industry.
- Jenn Chen's journey from banking to ad tech highlights the diverse paths into the industry.
- Understanding the fundamentals of ad tech is crucial for success as a revenue leader.
- The community in the ad tech space is supportive and collaborative.
- AI is transforming content discovery but also presents challenges for traditional publishing.
- The future of advertising lies in contextual and creative data strategies.
- Mergers and acquisitions are a constant in the ad tech landscape.
- Finding joy in work is essential, even in a fast-paced environment.
- The evolution of video technology is reshaping advertising strategies.
- Change is the only constant in the ad tech industry.