Ad tech, marketing tech and digital content deals are surging to the highest point since the first half of 2022, shortly after the 2021 advertising boom.
Why it matters: The recent M&A uptick stems from a comeback in digital ad spend and increased attention on the companies supporting these media channels to simplify the market.
Driving the news: Video platform Brightcove agreed to be acquired by Italian tech company Bending Spoons for $233 million, they announced on Monday.
Zoom in: M&A activity across ad tech, martech and digital content was up 13% in Q3 of 2024 compared to the prior quarter and up 20% compared to Q3 of 2023, per data from Luma Partners. For ad tech, specifically, M&A volume was up 118% year-over-year and up 26% quarter-over-quarter.