The State of Media Diversity: How Advertisers Are Driving DE&I Forward

Diversity, equity, and inclusion (DE&I) have become non-negotiable for modern marketing. This comprehensive report from Connatix and Digiday reveals how nearly 90 brands and agencies are reshaping their media spend, campaign strategies, and hiring practices to support underrepresented voices and audiences. From allocating budgets to diverse-owned publishers to evolving vendor lists and creative leadership, this report provides a powerful snapshot of DE&I progress, roadblocks, and opportunities across the advertising ecosystem.

What You’ll Learn:

• How marketers define diversity across publisher leadership and editorial teams
• Where DE&I budgets are being allocated and which channels are most effective
• Key challenges and actionable steps to scale inclusive partnerships and creative