The IAB Tech Lab has redefined video ad classifications—impacting how advertisers buy and optimize campaigns. JWPC's Advertiser Guide breaks down these changes and offers strategic insights to help you adapt with confidence.
What You’ll Learn:
- The four new video ad placement types: Instream, Accompanying Content, Interstitial, and No Content / Standalone
- How to align your buying strategy with the new OpenRTB placement specs
- When to leverage each format to meet upper- and mid-funnel goals
- How JWPC's premium video supply and contextual targeting can boost campaign performance