How Publishers & Advertisers Are Building a Post-Cookie Future

With the demise of third-party cookies, contextual targeting has re-emerged as a critical strategy for publishers and advertisers. This comprehensive report from Connatix and Digiday reveals how over 100 industry leaders are navigating this shift—investing in contextual video, exploring AI-powered targeting, and redefining performance metrics. If you're planning for the a privacy-first future, this is your roadmap to actionable, scalable solutions.

What You’ll Learn:

• Why contextual video is driving new advertiser demand—and how publishers are responding
• How AI and programmatic tools are scaling contextual relevance across platforms
• What challenges remain in contextual accuracy, inventory, and standardization