Consumers are Watching; Here’s How They Want Their Video Ads.

In a fragmented, attention-driven digital ecosystem, understanding how consumers engage with video ads is more critical than ever. The 2024 Connatix Video Trends Report reveals data from over 1,000 U.S. viewers—highlighting key behaviors, content preferences, and attitudes toward contextual relevance, privacy, and ad length. Whether you're a publisher seeking stronger engagement or an advertiser looking to improve ad recall and ROI, this report helps you connect with audiences on their terms.

What You’ll Learn:

• What video lengths and formats today’s viewers actually prefer—and what turns them off
• How contextual relevance boosts engagement, click-throughs, and memorability
• The growing impact of sound-on, click-to-play, and user intent on ad effectiveness