Unlock SGAI Benefits with Just-in-Time Ad Insertion

Unlock SGAI Benefits with Just-in-Time Ad Insertion

Server-Guided Ad Insertion (SGAI) blends the strengths of client-side and server-side ad insertion, offering a more flexible and scalable approach to video monetization. From a monetization perspective, it delivers two key benefits with immediate impact:

• Just-in-Time Ad Insertion: Ads are fetched moments before playback, improving render and fill rates.
• New Ad Display Formats: Side-by-side and overlay formats enable non-interruptive ad experiences. This is particularly beneficial for live streams.

Full support for SGAI on all platforms and players will take time to develop. Fortunately, JWP Connatix already has one of its most impactful features, Just-in-Time Ad Insertion, available today. It works with your existing SSAI setup and requires no player updates.

Why Just-in-Time Ad Insertion Matters

This simple SSAI upgrade brings immediate results:

• Better render rates, since only ads that are actually viewed are fetched
• Higher fill and revenue, especially for VOD content
• No changes required to player logic

Just-in-Time Ad Insertion is the fastest way to unlock a core benefit of SGAI, without waiting for broader ecosystem support. In some cases, in particular low-powered Smart TVs, SGAI support will not be viable at all.

JWPC’s Hybrid Strategy

As the industry moves toward broader adoption of SGAI, including support across players, DASH protocol compatibility, and standardized ad formats for side-by-side and overlays, JWP Connatix is supporting broadcasters and publishers with a phased transition approach:

• CSAI continues to be the proven low-cost approach for video monetization for browser-first use cases
• SSAI with Just-in-Time Ad Insertion available now, which works with any player and on any platform
• SGAI capabilities rolling out, including:
  • HLS interstitial support for our SSAI service and our web player.
  • Side-by-side and overlay ad formats in our web player.
  • Easy SSAI fallbacks for non-SGAI players, including pause live, ad overwrite, and skip ads when advanced formats aren’t supported.

This hybrid strategy provides a clear path forward, starting with measurable impact today, and expanding as platform and protocol support of SGAI grows.