Principles That Drive Outcomes: JWPC × Scope3 Elevate Video Advertising

In a fragmented ecosystem, the best media isn’t just viewable or brand-safe—it’s smartly routed, purposefully delivered, and performance-optimized. That’s the foundation of our new partnership with Scope3, the agentic advertising platform reshaping how advertising is curated, activated, and measured. 

Streamlined by Design, Measured by Impact

JWPC was purpose-built to optimize outcomes—not just impressions. Our end-to-end video stack—player, SSAI, ad server, and exchange—is embedded directly into publisher workflows and integrated with leading DSPs. This architecture reduces bloat, preserves signal integrity, and now, demonstrates measurable carbon reduction.

A Scope3 August 2025 analysis shows that video impressions delivered through JWPC’s unified stack produce 24%+ fewer carbon emissions than those routed through conventional programmatic paths.

This means less environmental waste and more working media—fewer intermediaries, cleaner auctions, and smarter decisions.

Where Sustainability Enables Better Suitability and Outcomes

This partnership isn’t just about carbon measurement. Because JWPC controls the video experience from player to playout, we surface critical engagement signals in real time:

• Audio state and playback quality
• Player location and visibility
• Page-level context and content intelligence
• Session-level attention metrics

These signals feed into curated packages optimized for brand suitability, attention, and business outcomes. Paired with Scope3’s emissions insights, they allow buyers to make smarter decisions—not only about where their ads appear, but how well they perform.

“JWPC is showing that a more direct path isn’t just cleaner—it’s smarter,” said David Fischer, GM, Global Ad Tech Platforms and Publishers at Scope3. “This is a future-facing model for sustainable, outcome-driven media.”

Green Media Products, Activated with Intelligence

Advertisers can now access JWPC Green Media Products (GMPs)—curated supply packages that combine Scope3’s carbon data with JWPC’s performance and suitability signals. These PMP deals:

• Exclude high-emission, low-quality inventory
• Prioritize efficient, direct-path video impressions
• Integrate seamlessly into major DSPs like The Trade Desk and DV360
• Optimize toward attention, suitability, and engagement—not just delivery

This is sustainable media that’s performance-ready—available at scale, and aligned with advertiser goals.

The Outcome: Better Media for Everyone

Advertisers can now access JWPC Green Media Products (GMPs)—curated supply packages that combine Scope3’s carbon data with JWPC’s performance and suitability signals. These PMP deals:

• For brands and agencies:  a cleaner, shorter supply path that improves performance, attention, and return on investment.
• For publishers: stronger monetization of premium video inventory through better curation and signal depth.

• For the planet: a measurable reduction in emissions from a historically inefficient layer of the ad tech stack.

“This partnership with Scope3 embodies the next chapter in supply path optimization,” said Mike Caprio, SVP and GM of Advertising at JWP Connatix. “It’s not just about reducing waste—it’s about improving signal, accountability, and outcomes for everyone in the value chain.”

Ready to Activate?

JWPC Green Media Products are available now through your DSP of choice, with custom deal packaging available based on vertical, attention metrics, and sustainability goals.