Video creation is a major investment for marketers, and getting the most out of your content is an important strategy for brands of any size.
Luckily, video is hyper-engaging, and it’s easy to get tons of mileage from if done right. In this post, we’ll look at four of the best ways to repurpose and repackage video content to maximize its potential and give it a longer, fuller life.
When you plan out your video content, make sure you’re thinking about customizing the video’s length for your various social channels. Video marketing is a great way to cut through the noise on platforms like Facebook, LinkedIn, Twitter, and Instagram. Short, snackable teasers not only help promote the main video, but they also serve as unique, stand-alone content. For example, you might post a 15-second clip that highlights a key stat from your main video, which can then direct viewers to that video or to another related asset.
Repurposing video content isn't just about the video asset itself. Today's consumer is on the go and looking to engage with information in a variety of ways. Consider turning your video into a podcast or blog post, for example. Not only will you be able to reach a larger portion of your audience, but you’ll also be also able to extend and expand the soundbites that they share on social.
Turning your video content into a series is a great way to stretch your dollars and make the production process more scalable. Filming an interview with a client? Do three in a row. This will enable you to generate multiple videos from just one session, while also reducing the production efforts needed for animations and promotions. It's also a good way to keep viewers engaged and build recall for your brand.
Not only can you spin content into other formats, but you can take it a step further and go live! Viewers love live-streamed streamed content, and you can capitalize on that by giving them an inside look as your main video content is created. Filming an interview? Have someone give a real-time live with a ‘behind the scenes’ look as you prepare. These live videos serve great original content and help to promote the final product.
Next time you produce a video, consider making the most out of your hard work by repurposing it in these four different ways. By thinking big, you can easily weave a single content type into your whole content strategy, making video a smart, worthwhile investment.
Looking to make the most of your video strategy? Elements, the next-gen OVP by Connatix, can help. Learn more about this comprehensive publishing and monetization solution.