About-Dr. Kenneth Rona

Kenneth Rona, Ph.D. is an award-winning AI and data science executive with over 15 years of experience driving innovation in digital advertising and media technology. As a serial entrepreneur, he has founded four startups, including SWYM, which won the 2024 Ad Exchanger Award for "Best Industry Startup," and Chalice Custom Algorithms, which received two 2022 Ad Exchanger Awards for "Best Demand Side Technology" and "Best Early-Stage Technology Company."

Dr. Rona brings deep expertise in artificial intelligence, machine learning, and data-driven solutions to optimize digital media performance. His career spans leadership roles at major corporations including Turner Broadcasting System, where he led audience data and analytics initiatives that generated over $100 million in incremental revenue, and AOL, where he directed customer insights and database marketing. Earlier in his career, he served as an Associate at McKinsey & Company, advising senior executives on business strategy for technology and financial services firms. He has been an active consultant in AdTech for the past five years, advising companies on AI product strategy and data science optimization.

ABOUT

Leads AI innovation and strategy at JWP Connatix.
Working to transform JWPC into an AI-first company, accelerating the adoption of artificial intelligence across the company's products, services, and internal operations.
Founded four startups and has consulted many adtech companies on AI product strategy.

Holds a Ph.D. in Management from Duke University's Fuqua School of Business.
Built products that have processed billions of transactions daily while delivering significant performance improvements for digital advertising campaigns.